Swipe your way home.
The video-first way to find your next home in London. Full-screen property walkthroughs you can swipe, save, and enquire on — in seconds.
By joining, you agree to receive pre-launch emails. See our Privacy Policy.
For Rent
Clapham, SW4
£1,850 pcm
Finding your next home, in three taps.
No endless scrolling through photo grids. No wasted viewings. Just properties, in motion.
Swipe
Full-screen video walkthroughs, filtered to what you're actually looking for.
Save
Favourite the ones you love. Share them with your partner or flatmates.
Enquire
One tap to message the agent. No forms, no spam, no sign-up walls.
Property search, reimagined.
See every room in 30 seconds
No more wasted viewings on places that look nothing like the photos.
Filter by what actually matters
Location, price, beds, baths, property type, new builds, price drops. Set once, your feed updates instantly.
Share and decide together
Send any property to your group chat. Stop screenshotting Rightmove.
Save your favourites
Build a shortlist of properties you love and come back to them anytime.
Enquire in one tap
Your details go straight to the listing agent. No third-party forms, no spam sign-ups.
Free, always
Reels Estate is free for renters and buyers. No hidden costs, no premium tiers.
The story behind Reels Estate
After university, I moved to London and started my first day at Foxtons — with no experience, just a strong ambition to succeed. I spent 18 months immersing myself in the lettings market across South West London, quickly becoming one of the top performers in my division.
While working in the industry, I noticed a shift. Platforms like Instagram and TikTok were changing how people engaged with everything — including property. Agents were experimenting with video, but there was no central place for users to search and discover homes in this format.
Rightmove hasn't meaningfully changed in over a decade. I wanted to create a platform that brought short-form video property content into one place — designed for the way people actually consume content today.
John Whittaker
Founder, Reels Estate
Frequently asked questions
Your next home is waiting.
Join the waitlist and be among the first to discover properties the way they should be discovered.
By joining, you agree to receive pre-launch emails. See our Privacy Policy.
Free, always. Launching Summer 2026 in London.