Your future tenants are scrolling.
Put your properties in a video feed of verified renters and buyers actively looking to move in London. One upload. Qualified enquiries. Measurable results.
Register Your AgencyFor Rent
Battersea, SW11
£2,200 pcm
The property market has a distribution problem.
Portal fees keep rising
You're paying thousands for static listings on platforms that haven't innovated in a decade.
Your audience moved
Renters and buyers under 40 discover everything through video. Your listings are still photos in a grid.
Video content, nowhere to put it
You're producing videos for Instagram and TikTok but there's no property platform built for it.
Three steps to more enquiries.
Upload
Add your property with a 30-second video walkthrough. Or use our filming tool to shoot one on your phone.
Reach
Your listing appears in a curated feed, matched to renters and buyers by location, budget, and preferences.
Convert
Qualified enquiries land in your inbox. See exactly how your listings perform — views, saves, messages.
Why agents choose Reels Estate
Reach a younger, engaged audience
80% of renters under 35 are on TikTok daily. Meet them in the format they already love.
Qualified enquiries, not cold leads
Every enquiry comes from someone who watched your property video and tapped 'Enquire'. No bots, no tyre-kickers.
Analytics on every listing
Views, watch-through rate, saves, shares, enquiries — per property, per agent, in real time.
What's on the roadmap
We're building the tools that let you create, distribute, and measure — all from one platform.
Agent Portal
Self-serve dashboard to manage listings, respond to enquiries, and track performance across your portfolio.
In-App Filming
Guided camera tool with shot frameworks. Shoot a professional property reel from your phone in 5 minutes.
AI Video Generation
Upload clips, we stitch them into a branded reel with transitions, overlays, and your agency logo. Automatically.
Built by someone who's been in your shoes
After university, I joined the lettings team at Foxtons in Putney, where I spent 18 months immersing myself in the market across South West London — quickly becoming one of the top performers in my division.
I saw first-hand that agents were producing brilliant video content but had nowhere native to distribute it. Meanwhile, portals were charging more for the same static experience. Reels Estate exists to fix that.
John Whittaker
Founder, Reels Estate
Frequently asked questions
Register your agency
Founding partner slots are limited. Get in early for unlimited listings, personalised onboarding, and preferred pricing.